About us
A family business, painting Marlow Heights since 2009.
Dale Whitfield started Truecoat with one van and a ladder. Fifteen years later it is a crew of twenty-two, still run the same way: show up, prep properly, leave it cleaner than we found it.
How we work
Small enough to know your name. Organised enough to be on time.
We hire painters, not day labour, and train every one of them on the same prep and masking standard. Marisol schedules each crew, calls you the day before, and answers the phone during the job.
We are licensed and insured, and every job carries our 2-year workmanship warranty.
Years in business
People on the crew
Rooms painted
Workmanship warranty
The people
Who you will actually meet.
Owner and founder
Dale Whitfield
15 years
Dale started Truecoat in 2009 with one van and a ladder, and still walks every job before the first brush goes down.
Project manager
Marisol Vega
9 years
Marisol schedules every crew, orders every material and calls every customer the day before work starts.
Lead painter
Terrence Boyd
12 years
Terrence leads the interior crew and trains new painters on cutting in, masking and the final walkthrough.
Estimator and colour consultant
Hana Mori
6 years
Hana measures, writes the estimate and helps customers choose colours that work in their light.
What we stand for
Three habits that never change.
Prep first
Most paint failures start with skipped prep. We never skip it.
Tidy sites
Floors covered, tools put away, dust cleaned every day.
Straight answers
Clear estimates, written quotes and honest advice, even when it costs us a job.
Free walkthrough
See your number before we ever meet.
Truecoat
Truecoat Painting Co.
214 Mill Street, Marlow Heights
(555) 555-0142
hello@truecoatpainting.example
Licensed and insured. Family-owned since 2009.